Personal Blog Passes 1 Million Page Views in 1.6 Years

Thanks to everyone. Thank you so much!


By the time I post this article, this blog will have surpassed 1 million page views in 1.6 years. That's pretty awesome if I say so myself. That may not be the record but it must be pretty close for a guy who just started blogging with no fame or corporate backing to help him out. Thanks so much to everyone. I could never have done it without you all.

Major companies can get a million page views, they have status and name-value. But for a personal blog on a very niche subject like mine (Japan, marketing and media - and in English no less), that is an incredible number. I have asked a few Internet expert friends about it and they told me that it was "amazing." I like to think so.


When it comes to blogging about Japan in English, I would venture to guess that there may not be another 3 or 4 personal blogs in the entire world that have surpassed 1 million views! It is especially rare when you consider that I never blog at all about gadgetry or gaming. (I do know that there was a very excellent ramen one that I passed by one time that did have more than a million views and I've looked for it to show you, but couldn't find it.)


I like blogging. But there is frustration... Well, I should say that blogging, in and of itself, doesn't frustrate me that much but when I am asked for marketing advice (mostly buzz marketing of which blogging is an integral component), the frustration comes in when people (especially corporate types) - just don't seem to understand... They give lip service to blogging and her sister "Organic Marketing", but when push comes to shove, they just don't "get it." They invariably will go back to old ways and pay money to have their paid advertising show their company at the top of a Google search result...


Oh hopelessly lost souls!



You've really got to stop and wonder why in the year 2012, when the Internet is so integral to our lives and thing like, say, Facebook has over 750 users that most corporations have a Marketing section whereby not a single one of them blog... 44% of Japanese companies don't even use Social Media... And those that do, do it poorly... Alas...

These sorts make great bloggers.

Blogging is like being a mad scientist in a laboratory: You are basically on your own trying out different subjects, titles, word combinations, file namings for images, tags and keywords to see what gets good results. There really isn't any textbook for doing this. The closest thing is David Meerman Scott's New Rules of Marketing and PR but that's already nearly five years old! And, in the life of the Internet, five years is ancient history! (By the way, David Meerman Scott and I have corresponded and he greatly encouraged me to start this very blog!)


Here's some of the great things I've learned through blogging over this last year:


1) How to get #1 rankings on a Google search without paying any money


2) How to do the same for images that will lead to your website without paying any money


3) Credibility is very hard to get, it is nearly impossible to buy. Blogging and Organic Marketing are truly credible methods to get the message out.


4) Merely by blogging and experimenting, you will understand more than 98% of all people - even Internet engineers - how marketing works (or doesn't work) on the Internet.

Blogging is a study experience for me. I do this to learn new techinques. Things are always changing the only way to do it is to, well, do it. Like I said, this blog is like my laboratory and I am the mad scientist. I've gotten pretty good at figuring out how this all works... But, I must admit, one thing doesn't change: In Japan, sex and cute sell. 


It frustrates the beans out of me when I write something that I think is really good and intellectually fulfilling, yet it gets few reads; but when I write something with lots of photos of sexy Japanese girls, it will get thousands of reads... Er, maybe i should say, "views" from all over the world. 


But, even that is a learning experience because I know how to take the exact same content and get a few hundred views or get 100,000 views. There is a method to the madness!  


The things that make me happy the most about blogging is getting nice mail and intelligent comments, even if they disagree, and meeting new people. 


Blogging can be exhausting, but it can also be rewarding. Through writing, I think I help myself to become a better person as writing is excellent therapy for the soul. In that way, I suppose, it wouldn't have mattered if I had never even reached 100 readers.


As an old Zen Buddhist saying goes about charcoal ink painting: "The valuable thing is the moment of painting, not the the final picture."


Absolutely the same can be said about blogging.


My next goal is to hit 2 million page views in January 2013. Thank you so very much for your visiting this blog sometimes. I do sincerely appreciate your time and most kind consideration.

NOTE: Finally, please allow me to indulge myself in this self-congratulatory message and to thank my friends who helped me to get here: First off, my friend, Lew Rockwell, who gave me my very first break in blogging in 2004; Koji Kamibayashi "Nihon wo Genki ni Shitai;" My friend Mish Shedlock over at the Global Trend Economic Analysis Blog; Yuka Rogers "Official Blog," David Meerman Scott, Tim Williams,  Jimbo "Jimbo's Japan," Andrew Joseph "It's a Wonderful Rife," Ryu Oni "Monkeyman in Japan," and so many others (especially bloggers) who have come and gone over these last 20 months. Oh and I have to thank Seth Godin for his great books and the one he autographed for me!

Finally, to my friends and to those who are thinking about blogging; Most bloggers don't last more than 2 ~ 3 months. It gets frustrating. You write your heart out and then only three people read what you wrote. In the first two months of this blog, in my archives, I have many tips on how to get more page views, if you are thinking about blogging, or want to know how to get more views, perhaps you can find something useful there. I hope so.

Or, you can do it for yourself... That, my friends, is where, I think, you'll find the real rewards.

Once again, thank you to everyone!

Keywords: page views, buzz, organic, buzz marketing, 1 Million Page Views, therapy, 1,000,000, hits, reward, page views, Japan blog, amazing, incredible, marketing, Mike in Tokyo Rogers, personal blog, blog, blogging,   

Organic Marketing: The Future of Advertising

The old order of marketing and advertising is falling by the wayside. The future of advertising is not tomorrow, it was a few years back. And if your company is not on it now, you are way behind the curve.

There are examples all around us of the new way to advertise. Some big (and fashionable and cool) companies are doing it. They are laying the foundations and showing everyone how it is done... Let me repeat that: They are showing everyone how it is done! Yet 95% of the companies see it but do not copy or follow or, well, maybe they "just don't 'get it.'"


These businesses are like dinosaurs. I reckon that when that huge-a*sed asteroid hit the earth several millions of years ago, the brontosaurus were standing there and, weeks and months, after the temperature had dropped dangerously low, they began to think, "Gee... It's getting awfully cold..."


Do you think the dinosaurs thought, "Maybe I'd better move to where it is warmer?" Nah. They didn't. It may or may not have helped. But certainly standing there and doing nothing, or doing the same thing they had always done, wasn't a good option.


My God! If I had a few dollars for every company I see everyday standing, there doing nothing, or doing the same thing over and over and expecting a different result, I'd be a millionaire! (Maybe only a million yen because I hate going outside too much, but you get the idea!)


The old way of advertising:


Talk to people in suits and give them money. They run a full-page advert in a newspaper. It says, "That's a great place to eat steak. It is soooo delicious!" Cost of this advertising: $5000.00 or more.


Joe Happoshu sees the ad. You see the ad. Do you go there? Nope. Why? No one believes this sort of advertising anymore. 


The new way of advertising: 


Your friend at the office says to you one day, "Say! Have you tried that new steakhouse on the corner? It's really good." Do you go there? Yes. you do. Why? Because you believe your friend. Cost of this advertising: Zero.


There's an old saying: "Credibility is very hard to get. It is even harder to buy."


So why does your company continually try to buy credibility?


The new way of marketing is to build a reputation by using organic methods to spread the word of mouth. Organic means that we tie up other companies with yours and make a mutually beneficial marketing program that is very low cost and gets the word of mouth buzzing. It must be organic; it must make sense to the public... People interested in one aspect of the marketing will be drawn to another if we fit the pieces of the puzzle together correctly. And bloggers (that people like your friend in the office read) write about you.


Sure, sure... Your company and staff (and your advertising agency) pay lip service to blogging and Web 2.0 and 3.0, but if you were to actually sit them down and explain to you a concept like Web 3.0 I'd wager a donut that they can't do it and I'd wager a year's worth of donuts that they DON'T do it. 


The problem with most Japanese companies is their advertising people are so stuck with the old way of doing things, they just can't get their head around concepts like Web 3.0... Web 3.0!? You kidding me? Look at most company Internet web pages and you'll see that they are stuck with Web 1.0 concepts. Concepts that are nearly ten years old!!!


As a funny aside, I was mentioning to someone how it is a waste of money to buy advertising on the Internet to have a paid ad at the top of the page for results for a Google search. The guy told me that they were spending ¥2 million yen (about $25,737 USD) per month on that.* Inside, I cringed. I told him that he could do the same thing for free (it requires effort though) and he told me that he "had a good engineer." I told him that there is a big difference between an engineer and a blogger...


Stop for a second and think about that logically! Thinking that an engineer could be good at advertising and marketing is just laughable if you stop and consider it... If you are running a big company and spending a big budget on SEO or banners ads for top results on Google searches, then I ask that you do, STOP RIGHT NOW and think about that for a few seconds!


You have an engineer running your advertising and marketing promotions for the Internet? Quick questions? Do they blog? Do they Facebook, Twitter or do any other Social Media? And, the killer question; This person is in charge of your company public image and face on the Internet; would you be comfortable with that person speaking in front of a crowd of, say, 1,500 people? No? Then why in the hell do you believe this person carte blanche for the Internet where there are 500 million people?


Sounds pretty dumb, doesn't it? You'd be surprised at how often I see this everyday. In fact, this is not the exception, it is the rule. Any questions why business is down?


The new way requires ideas, creativity and effort. It doesn't require geeks who have poor social skills or huge sums of money to be thrown to wonks with stale ideas or your own company marketing people sucking a lot of air through their teeth. 


They require ideas and creativity. Here's one I arranged last year:


A major pizza chain wanted to promote their New York pizza and their new online ordering system. They've asked me for ideas. I have given them many so far. This was the idea I gave them this time:


Order a pizza online and get the chance to win a vacation for two, business class to New York for 5 nights in a 5-star hotel.


Simple. 


The pizza chain got a great 2-month campaign and visibility and buzz at no cost to them (I was paid a small coordination fee). The airlines? The hotel? They got their name, photos and advertising on 17.5 million flyers delivered to people's homes; 7.8 million menus inserted into newspapers; 3.8 million direct mailing to subscribers of the pizza chain; 250,000 flyers on boxtops delivered with pizzas to customers homes; top page visibility on the pizza chain web page which receives over 12 million unique views per month. And write-ups in major Japanese magazines as well as a huge buzz campaign on Twitter and Facebook. 


Cost to airlines and the hotel? Zero. Simply the cost of providing the gifts.


Not only did all three of these entities enjoy a great promotion that was organic (Makes sense, right? Everything is New York related) This campaign ran for two months. If you do an Internet search for this campaign in Japanese you'll will find over 606,000 results. Those results are almost all bloggers and mentions on Social Media about the campaign.


If any these entities arranged this promotion through Dentsu or Hakuhodo, it would have cost them at least $70,000. I arranged it for about 1/20th that price.


This campaign did not require any email registration or any actions by the end users at all. They didn't even need to order a pizza! All they needed to do was go to the website and become a member of the online ordering service that the pizza chain has started. No purchase necessary.


In spite of the fact that nothing was necessary to join the contest, purchase or enroll, the pizza company had over 16,000 direct email inquires from end users. Throw that in with the word of mouth promotion from innumerable bloggers and Tweets and you have a killer promotion. That is an awesome result!


Am I bragging? Well, thank you. Yes, I am. 


Is your company missing the boat? If you are in Japan, I'd wager that you are. It is funny that Japan is so technologically advanced yet we find that so many companies do not take advantage of all the tools available.


Is is laziness, fear or the hesitation to take responsibility? I'm not sure but some people are really blowing it for their employers. Don't believe me? Here's a recent article that talks about how a whopping 40% of Japanese companies don't even use Twitter. Of course, Twitter is a small part of the puzzle (and, actually, a very minor piece of a bigger puzzle) but the fact remains that such a high profile FREE media is not being utilized by Japanese companies shows that this is just the tip of the iceberg of a bigger problem.


Are you going to do something about it? Or is sucking air through teeth the best way to get the job done?




* = Advertising strategies do need to change with the times. Internet click ads had a click through rate of 3% when the idea was fresh and new in the 90's... By 2003 it was down to .28% ... Today? Last I saw, about two years ago, it was something like 0.07%.... And yet, it is still one of the most expensive methods to advertise. Go figure. 

Too Many People, Too Many Parties

There's way too many parties in town. Be those real parties or virtual parties. When it comes to virtual parties, I am seriously thinking about dropping out of Facebook, Linkedin and Twitter. I have a blog, if really someone wants to find me, they can go there. It's my blog so it's my party. I'm thinking that I haven't the time for the other parties.


At big parties, there's too many people. I can't find those to have good, really interesting conversations with so easily. 


I can have intimate conversations with the few people I care about at small parties. At massive parties? Nope. At a huge party, few can have meaningful conversations at all. Besides that, the virtual parties have all sorts of problems...


Facebook has a poor record of invading our privacy.


Twitter sends junk mail and Spam all the time.


I still haven't really figured out what Linkedin is for so I use it to make silly remarks. 

My Linkedin. "Tosser" is British slang for "someone who masturbates"

It is a slag off off people who try to impress others with their Linkedin 

profiles. Like I said, Linked in is for people looking for jobs... Not to brag like a high school kid about how hot you are because of your current job position... Lame! 

I am not looking for a job (and if you ever read my Linkedin profile, you wouldn't offer me one! Chuckle!) I haven't figured out why gainfully employed people would put their profile on Linkedin. I mean, if they have a good job, then why put a profile on Linkedin? Unless, of course, it's kind of like the masturbation you see at high school class reunions where the people who haven't matured past 17 are still trying to impress each other.


What for?


These are my peeves about the virtual parties. Real parties (actually the ones that really matter) are a different story, but can often offer the same problems as the virtual parties: Too many people and no way to have an intimate and meaningful conversation.


Let me give you and example. Last night, my dear friend Paul, who is Buzz Marketing Director for Apple Asia and I attended a party in Harajuku. There we saw about 200 people who were attending the event to witness a new device.


After the demonstration was over, I introduced Paul to the Marketing Director and the Sports director of this major international company. There the four of us had a very good, in depth, meaningful conversation for about 20 minutes. We exchanged business cards and agreed to meet again and discuss ways that we can use our synergies to make our businesses better, have more organic, promotions and more powerful marketing.


After that conversation, and even though the event after party was just starting I said to Paul, "Let's go!" As we walked out, the pretty receptionist said to me;


"Are you leaving so soon? The party is just begun."


I replied, "Yes. We saw your product and talked to a few people. It was quite nice, thank you."


"But now is your chance to meet lots of people and pass around many business cards! Don't go now! You're missing a good chance."


I thanked her so much and Paul and I walked out.


I said to Paul, "I hope you don't mind" (he didn't at all). I continued, "There are so many people at that party, and parties like this, that I have come to realize that I could go around and meet 40 or 50 people (or more) and pass out tons of business cards, but what good would that do me? I think we met the two most powerful people there and we had a meaningful conversation with them..."


"I think that, going to parties like this, and having an in-depth, honest and sincere discussion with a few select people is much more useful and beneficial than going around and having a short, superficial conversation with many people..."


Paul interjected, "Yeah and then getting all these business cards from people who you can't remember even the next morning."


I was glad Paul saw things as I did.


Remember, whether it is a real party or a virtual party on Social Media, meeting and getting to know one or two people is much better than a surface conversation with dozens. By having a long conversation with just two people, I was able to do several very important things:


1) I can definitely remember their name, both first and last
2) I can definitely know their faces and I have a good idea of "who" they are
3) I know their personality better
4) I arranged a business meeting with them next week to discuss concrete details on how we can all work together to better our business for our mutual benefit.


How can you do that if you are at a party with 200 people and you pass out 60 cards in one and one-half hours? You can't.


Remember: at a party, there's only so much time available. Use that time wisely and focus it. Shallow, surface conversations will result in shallow results.


Deep, caring, sincere conversations will result in outcomes that better your life and your business.


It's a simple choice. nine times out of ten, the simples choices are correct.

Organic Foods Loaded with E. Coli Kill More People Than Fukushima and BP Oil Spill Combined

DESCENDENTS - I LIKE FOOD

It's true. In just the past two years, according to World Health Organization statistics, organic foods loaded with E.Coli bacteria have killed more people worldwide than all nuclear fission accidents and the two atomic bombs dropped on Japan combined. 


The Washington Times reports: 


Right now, someone nearby is buying organic bean sprouts. It may be the last thing he ever does. Last week’s E. coli outbreak in Germany - potentially traced to an organic farm - was more deadly than the largest nuclear disaster of the last quarter-century.

Indeed, in the past two years, two public safety stories have dominated global news headlines - an explosion and oil spill in the Gulf of Mexico and a nuclear power plant meltdown in Japan. Yet in the recent German organic-food-disease outbreak, nearly twice as many people already have died as in the two other industrial disasters combined.

In spite of these facts, people will panic and demand that oil drilling be stopped or that nuclear power be curtailed. I've said it a hundred times: the worse thing that could happen to us is to lose cheap renewable energy.... Well, either that or we eat food loaded with E. Coli bacteria. 


The articles continues...

Yet, 23 deaths and more than 1,000 hospitalizations caused by an industrial accident at an organic farm in northern Germany have caused no such newfound caution toward the expansion of that industry. It is easy to understand why. Organic farming has a reputation for being the domain of small-scale family businesses focused on caring for the Earth more than profits. Every organic-produce customer I interviewed at three supermarkets since the German outbreak began have cited better health as a key reason for buying organic food.

That’s exactly what the organic industry wants them to think. In a question-and-answer article directed at consumers, the Organic Trade Association says this: “There is mounting evidence at this time to suggest that organically produced foods may be more nutritious. Furthermore, organic foods … are spared the application of toxic and persistent insecticides, herbicides, fungicides and fertilizers. Many EPA-approved pesticides were registered long before extensive research linked these chemicals to cancer and other diseases.”

If that view of the organic industry was ever true, it has changed over the past 20 years. Organic food has grown into a multibillion-dollar global food enterprise driven by the very same bottom-line pressures that safety advocates blame for Tokyo Power and BP putting their corporate profits before public safety. If you don’t believe it, ask yourself why organic bean sprouts cost twice as much as modern bean sprouts. In a word, greed.


In Japan, they cost a lot more than twice as much. That's why I never buy them.

The scale of the danger we ignore by pretending organic food isn’t a business like every other is nearly unimaginable. According to World Health Organization statistics on E. coli deaths, in just the past two years, more people have been killed by the disease than all fission-related events since the dawn of the nuclear age - even if you include the use of nuclear bombs on Hiroshima and Nagasaki.


Well, there you go. What can we do and eat that is safe? Good question. I can tell you one thing, though. I started peeling all fruits and vegetables completely. I may not be able to get rid of radiation that way, but I can get rid of pesticides and other chemicals... And, judging by the evidence, those are much more dangerous.