Showing posts with label Science Fiction. Show all posts
Showing posts with label Science Fiction. Show all posts

Tuesday, April 10, 2012

Tokyo: Giant Radioactive Mutant Bed Bugs Spawned From Fukushima Disaster! Bed-Bugs Discovered the Size of Rats!


"Fleas the size of rats sucked on rats the size of cats" - "Future Legend" by David Bowie 


"Giant Mutant Bed Bugs!?" Ewww! I was shocked as I read the headlines... I think one of the most absolutely disgusting things in the world are Bed Bugs. Huge ones!? That's just sickening and makes my skin crawl... 





"Tokyo: Giant Radioactive Mutant Bed Bugs Spawned From Fukushima Disaster! Bed-Bugs Discovered the Size of Rats!" Scary... And misleading... This sort of headline is fitting for Japanese 1950s Science Fiction movies ala Mothra versus Godzilla or a Gigantor cartoon. And why not? The Fukushima disaster is a real disaster and it's certainly capturing the imaginations of people all around the world including advertising agencies, survival goods suppliers, political organizations and, of course, said science fiction writers.


Some of those science fiction writers - whether for publications, mass media or retailers - are doing all they can in cashing in on Fukushima... They are cashing in on it to sell their sensationalist scribblings, video reports or just plain to peddle goods.


That's what this post is about: Selling goods using misleading headlines... What used to be called "False Advertising." One of the most dispicable things about the world of advertising is misleading headlines; the old "bait and switch." 


This post has it all! It is about misleading headlines, bait and switch and disgusting Bed Bugs. 


This morning, over my coffee, I found one advertiser that has really gone too far. There is an ad on Yahoo that, in my book, insinuates something sinister going on related to Fukushima but it is nothing of the sort. Take a lookie at this ad:


This is the ad. Now, you tell me, with all the news about Fukushima, what does this image and the text suggest to you?


Some advertisers will stoop to any level in order cash in on other peoples misery and troubles and use scare tactics to sell product... Unfortunately, most people are too brain dead from too much TV that they fail to see it for what it is.


This advertiser has really gone too far. I've said many times that things are bad enough at Fukushima for those poor folks but recently, the shrill voices of terror, gloom and doom have really gotten out of control with their reporting of "worse case scenarios" as being signed, sealed and delivered finished deals. I wrote about that in Sensationalism, Scare-Mongering and the Nanny State.


The sensationalism really has dropped to tabloid level. Just like something you'd see at the check out like at your local super market, this madness has stooped to new lows. Here's a new bait and switch that gets folks in Tokyo and the world over who are panicking about Fukushima to click their banner because it looks like it portends to news about radiation...


On the top page of Yahoo Finance, the bait and switch ad appears on the right. It says, "New Plague in Tokyo. If you live in Tokyo, you'd better read this..."



In fact, these guys are really going for it, I see where their ad is a revoling ad along with a credit card company and also appears with a different image as this, "New Bug in Tokyo. If you live in Tokyo, you'd better read this..." 


The ads are by a probable fly-by-night company named Guru Media. This poor excuse for an advertising agency claims:


Guru Media International was founded by a team of marketing and advertising professional who understand that today’s world requires a customized suite of solutions to help companies succeed. (sic)


Bwa! Ha! Ha! Terrible! "...founded by a team of marketing and advertising professional"!? Really? Guys, there's supposed to be an "s" at the end of professional, as in "professionals."


Maybe professionals at marketing and advertising but not professionals at spelling, copy-writing or editing... And these clowns are getting contracts from someone? 


Wow! A lead in suggesting Fukushima radiation problems in Tokyo that take me to an ad for Bed Bug remedies in Minnesota? There really must be a sucker born every minute! (Pun intended!)


Anyway, back to the misleading banner ad. I live in Tokyo and when I saw it this morning, I clicked it. I clicked it because I thought, "What kind of nonsense is this now? Another company selling fear and survival gear?" But no! It's worse than that! I clicked the link and found... A full page ad selling products to fight Bed Bug infestations in the United States!


This ad has zero to do with Japan! It is an ad for products to fight the Bed Bug infestation that is spreading across the United States today. There's not one single mention of anything that has to do with Japan excepting the byline at the start that claims this "news" is from Tokyo (probably an algorythm that helps the advertisers decide where the results are best). When you click the banner, it takes you to this paid advertisement. Here's the ad at the top of the page:



It reads: 


Tokyo: Remember when "sleep tight and don't let the bed bugs bite" was just a cute bedtime expression that didn't mean anything? Well, those days are over. After 6 decades of living largely bed bug-free, the US is facing a national infestation.
In fact, the incidence of bed bug infestation has risen 500% in the last few years alone, and they're not just in dirty hotels - they're at the 5-star ones as well and swarming the public places you visit every day. Bed bugs are shutting down businesses and being found at your local movie theaters and clothing stores as they inch closer and closer to your home..


Nothing to dow with Japan at all... Now, that's some mighty fine bait and switch there! I'll bet they catch some pretty good sized fish with that too! Maybe this works for people nowadays. Maybe people are so drugged out or have such a problem with ADD or short attention spans that they've become like pigeons. You know, 1.5 seconds later they can't remember what they were doing.


What's the point of my rant? Well, I think it's pretty obvious that sensationalism sells. It sells newspapers and advertisers for TV and radio... Heck, selling by using fear and sensationalism isn't even hidden anymore. It is blatant and they have no reservations about using dishonest methods to make a buck.


You'd have hoped that, after all the lies of the mass media concerning Saddam Hussein, SARS, Swine Flu, Bird Flu, Global Warming, ad nauseum, that people advertising on the internet would be a bit more sophisticated along with the audience...


I guess I hope for too much. Alas....


-----


Now, I often complain in this blog and sometimes people take me to task for only complaining and not offering solutions. I stand guilty as charged! But not today! Today, I am going to put my money where my mouth is. Today I am going to show you just how a company can be honest and still do a great business. We don't need misleading sensationalism to sell a product where a need actually exists... Where a need does not exist, sensationalism is a good way to take advantage of suckers.


So, without further ado, may I show you folks a good way on how to sell product against Bed Bugs? First off, find a person with a need (Read: someone with Bed Bugs). Secondly, have them watch the following video. This is a 6 minute long Emmy Award winning documentary called,


WHEN BED BUGS ATTACK! 


Ewwwww!!!!! This gives me the chills every time I see it. Is that creepy, or what? Can there be anything more horrible than something that bites you will you're sleeping? The vampire Bed Bugs!... That there's an infestation of these creepies all over America just gives me one more good reason why I'm staying here in Japan all safe and snug as a bug in a rug in Tokyo...


Fukushima radiation? Compared to these bed bugs, I'll stay here and take my chances.

Saturday, May 7, 2011

Critical and Analytical Thinking are Lost Arts Amongst Many of Today's Adult Population

"Only two things are infinite, the universe and human stupidity, and I'm not sure about the former." - Albert Einstein


We live in a world whereby well over 85% of adults fail miserably when it comes to critical thinking abilities. Let me give you examples of why I believe this to be true.
JAMES KOCHALKA - MONKEY VERSUS ROBOT
I receive daily updates from the Seth Godin Blog. It's always a short but interesting read. Yesterday's blog was entitled, "What's high school for?" It had several excellent points that Seth hoped that high school of the future could be teaching students. I agree. You can see the list here.


I enjoyed all the points on Seth's "Wish List". My favorite two points that I think must be taught immediately are:


1) How to read critically
2) An understanding of the extraordinary power of the Scientific Method, in just about any situation or endeavor.


There is one more point that I always strive for and that point is:


3) An insatiable desire (and the ability) to learn more. Forever.


There are few people, I hope, who would disagree with the three I have taken from Seth's list. Unfortunately, there are many, even "successful" parents and businessmen who are sorely lacking in item #1. I believe that is irrefutable logic that if you fail at #1 then you will not be able to successfully conduct items #2 and #3.






Most unfortunately, I'm getting the impression that, judging from the comments I often hear and from reading comments on Social Media websites, at least 85% of the adult population are incapable of well-executed critical analysis and reading. We lives in a society today whereby far too many people have lost the ability to perform even the most basic levels of critical/analytical thinking when it comes to what they see or hear on TV or what they read in print. This is a very sad situation. People are not able to extract facts from conjecture. They seem to be incapable of deeply considering the motivations of the people they see/hear or read on the mass media. 


Proper critical analysis will always examine a person's possible motivations for what they say or write. Too few adults today seem able to exercise this most basic ability.


Let me give you three recent cases in point with real-life examples; 


Recently, amongst a plethora of panic concerning the Fukushima nuclear disaster, I often read comments from people whereby they stated things like, "I don't believe the government. I only want the truth." 


Great. First off, I think the part about not believing the government is good. But let me restate that; being skeptical of government pronouncements is healthy. 


The second part about wanting the truth is a given. So does everyone else (hopefully). But do people really want the truth when they make these sorts of statement's, then link these claims to anothers writings (often filled with outlandish claims) when they haven't taken even a minute to do a basic background check on the person that they are linking to and quoting from?


Of course, I have an advantage here. Thirty years in broadcasting teaches you why and how to do backgrounds checks first as a matter of course (actually being taught to do background checks in news is taught on the first day of new broadcasting courses in any college or university in the world). 


A person who claims that they only want to find the truth and while attempting to to post or comment about a subject (see #2 above about Scientific Method) and then linking to or quoting from a "quack" - whose background hasn't been properly checked or vetted by that person - only makes a mockery of that supposed "search for truth" and that person's claims... It makes that person who is claiming to be the searcher look a fool. (I reckon that the search for truth will require a bit more than a two-minute effort and consume a lot more time than a quick read and rehashing some ill-researched column from the quoted "quackster.")


I'll give you an excellent example. Recently, during the outrageous and excessively over-blown panic about the Fukushima nuclear accident and its effects on Tokyo and southern and western Japan, several people wrote ridiculous nonsense on blogs and on Facebook, etc., quoting a very well-known and sensationalist "scientist" named Michio Kaku. 


"Babies have big heads and big eyes, and 
tiny little bodies with tiny little arms and legs... So did the 
aliens at Roswell! I rest my case." - William Shatner 


When the subject is something of critical importance like nuclear radiation and the dangers to you and your family, why is quoting people like Michio Kaku nonsense? Because listening to people like him is like asking William Shatner (played Captain Kirk in Star Trek) about space travel....Well, don't believe me, your honor. You be the judge. Here's the evidence; Michio Kaku he may be billed as a "scientist" but he is heavily involved in all sorts of "entertainment" such as writing Science Fiction for TV and books. 


As of this very moment, Michio Kaku's Wikipedia shows him to be a Theoretical Physicist. If you look through his bio, you'll see that most of his academic qualifications all list "Citation needed" (which means they are not verified). If you check his edit history on Wikipedia, you'll see that this is a very controversial figure with tens of thousands of re-edits. Before the Fukushima disaster, I saw Kaku was listed as an "Astrophysicist." Astrophysicist is defined as someone who studies the stars and the universe. It is also sometimes used as the description for someone who is involved with the zodiac for fortune telling purposes.  


Finally, a short check of Michio Kaku's work and list of books shows that his latest book is entitled, Physics of the Future: How Science Will Shape Human Destiny and Our Daily Lives by the Year 2100 (I wonder if this book has George Jetson walking his dog on the cover?) This (ahem), hardcore peer-reviewed scientific document follows his other "scientific works" such as, "Hyperspace: A Scientific Odyssey Through Parallel Universes, Time Warps, and the 10th Dimension" and, "Physics of the Impossible." 


"Physics of the Impossible" is described on Kaku's own Wikipedia sites as, "an exploration into the science people dream about. Kaku explores things that people think are quite impossible. This book is divided into three sections: Class I, Class II, and Class III, according to the time that the things he talks about might happen." 


"Exploration into the science people dream about"? "Impossible"? "The things he talks about might happen"? Indeed.


Kaku finds the time to write these books when he's not hosting his Saturday night TV show on Channel 10, "Sci-Fi Science: Physics of the Impossible." And, if you loved those, you'll surely enjoy Kaku in, "Obessed & Scientific" That's a film about the possibility of time travel and the people who dream about it. 


Oh and all of the above is derived from a very enthusiastic following (fans) who describe him on Wikipedia. Whenever doing a proper background check, it's always best to check sources that are not so positive. This is part of the critical and analytical process. One of many other sources reveals that Michio Kaku, as recently as January 27, 2011, was quoted as saying, "All you can do is run" to people who live near Yellowstone National Park. You might remember a while back when Old Faithful was acting funny. That was when Kaku said in an article that was quoted in the "End Times Are Here" that the volcano under the Yellowstone National Park was a "super volcano" that was going to"wipe out the United States as we know it." 


Michio Kaku (middle) holding a "real light saber" (they described it 
that way, not me) in this shot from his hard-hitting science fiction TV 


Now, after I have completely destroyed this guy's scientific credibility (all within two whole minutes) I ask again, 'who is Michio Kaku?' Is he an Astrophysicist? Maybe. Is he a Theoretical Physicist? Possibly. Is he a Physicist (as we understand the typical usage of the term)? Most probably not.  


Continuing with the question of 'who is Michio Kaku'? Is he a Science Fiction writer and host of Science Fiction TV programming dealing with possibilities and the far-flung future and a writer who needs to sell books? Most definitely, "Yes!" Is appearing on TV and mass media and internet sites spewing fantastic Science Fiction the best way to get Star Wars fans and Trekkies to know your name and the best way to promote and sell your books? Most definitely "Yes."


Is Michio Kaku someone you'd rely on to tell you the truth about conditions at a nuclear accident site and to give you the facts you need to make a logical, rational decision on what's best for your life and your families future? Unless you are just plain stupid or nuts, most definitely not. That many people actually took this guy seriously shows that the premise of this post is true.


Folks, I am a pretty open-minded guy. I don't care about things like gay marriage or abortion. These are not my business and I think people should do as they please. I like to have fun too! Incredibly, I even work with the biggest women's magazine in Japan in a project concerning astrology. Really! I think Astrology and books and Science Fiction about the future are fun and entertaining. But, I do understand that these are not generally or universally recognized as a good way to plan your families future (unless you believe in zombies). Only an fool or incredibly irresponsible person would even consider for a second that they are.


On Sept. 2 (1929) a reporter checked in with (famous) astrologer 
Evangeline Adams to ask about the future of stock prices. 
The very next day, the stock market hit its all-time high...


(By the way, It now it seems in Japan that the discussion has turned to the Tokai and Hamaoka nuclear power plant. This is logical and makes sense. After the Great Hanshin earthquake knocked down above ground expressways in Kobe that were manufactured by the same company that made the expressway above 246 in Tokyo, the local government has spent years upgrading those roads. This is prudent and understandable. I am not saying that I want the Hamaoka or Tokai plants shut down. I am saying that I think we must do a full examination of these facilities using the scientific method and, if their safety is found to be lacking, I would be more than sympathetic to either shutting them down (they are, after all, very old) or strongly reinforced (including, of course, being shut down until all improvements are made).... Actually, at 40-years-old, I cannot imagine that it is financially viable to upgrade these facilities. I also believe that since these plants are privately owned that the share-holders will be dead-set against shutting down these facilities.) 


I have written before in Open Letter to All Sensationalist Reporters and Bloggers on April 3, 2011 that people (especially in Tokyo) should worry about Tokai or Hamaoka nuclear reactors. Those reactors are upwind from Tokyo. Fukushima is downwind:


Not to downplay the suffering of those affected, but the disaster in Miyagi and surrounding areas is bad, but, in the long term view of things, merely a blip on the screen of Japan. Had this accident happened in Tokyo where 65 million people live (as opposed to the 750,000 in Miyagi), near the Tokai or Hamaoka reactor – that might result in a real catastrophe.


But I digress.


Another recent example showing a lack of critical thinking or reading skills by Joe Sixpack involved the film about the dolphin slaughter in Japan, The Cove. In an article I wrote last year that was published in several international online sites, Japan's Bans the Cove and Other Atrocities I had suspicions on the motivations of that film's producers. The producers of that film claimed that their motivations were pure and sincere. They said something to the effect of "If the Japanese people could see the movie, then they'd rise up and stop the senseless killing of these dolphins." (I'm paraphrasing here.)


From being a person who works in Marketing, the mass media and is initimately familiar with hype, I smelled a rat. I wrote:



"...if the makers of The Cove were truly sincere about their motivations in protecting the whales and dolphins, and how, if they truly believed that if the Japanese saw the movie, they'd demand the end of this whaling and dolphin killing, then they'd make the entire movie free on Youtube. Other people with a message have made theirs free, why doesn't the makers of The Cove do the same? Trust that Youtube has hundreds of millions more viewers than the movie theaters in Japan ever could hope to have. But, you know what? The Cove is not available on Youtube; only trailers for sales promotion are available. There goes their credibility.
And don't tell me that they can't give the movie away for free because then they won't make any money; just look at Google. Google gives away almost everything for free and they are one of the biggest money making companies in the world.
So just keep that in mind when you think about this problem and are bursting veins in your neck screaming about how evil these Japanese fishermen are." 

Of course, lots of people jumped on me for that question (Another example of what this post is about: the inability of a huge percentage of the adult population being unable to analyze and think critically). I am not talking about the pros and cons of killing those dolphins. I am completely attacking the claims of that film's producers. If we are to take what they say at 100% face value, that their motivations are purely to protect those dolphins and stop the killing (instead of controversy and making money producing films), then why isn't this film available for free on YouTube? 


The fact of the matter is that The Cove is not available for free on Youtube. Anyone could place The Cove on Youtube, the fact that this film's makers do not shows that their claims are false. Their primary motivations are not saving the dolphins, their primary motivations are money. If you don't believe me, place the film on YouTube and see how quickly a right's claim come to you and that film being removed by the right's owners.

This film being "banned" in Japan is the best promotion these folks could have ever asked for. You couldn't buy promotion that good. Think, "Sex Pistols" hype and media manipulation in 1976 for a brief course on how it's done. I know, I've done it myself too. My name was Nigel Nitro in 1978 and I was in a one-hit wonder band named "the Rotters."   


Global Warming gave us ten years of scare-mongering and panic. The first example, for me, was how the melting of the Arctic ice was going to flood low lying countries and territories creating in 2005, many publications warned, "50 Million Environmental Refugees by 2010!"  Of course, it hasn't happened. Then the UN tried to drop that asinine claim down the memory hole. But they got caught. Read: The UN "disappears" 50 million climate refugees, then botches the disappearing attempt." 


But, actually, folks, you didn't need to wait 6 years for this to happen to prove to you that this could never happen. Just a little analytical process and critical thinking were needed. Add those two with the Scientific Method and you could have proven to yourself, at home, in 30 minutes, that the melting of the ice caps could never increase the water level in the oceans. 


Place some ice in a glass. Fill with water. Watch to see if when the ice melts the water flows over or not. Nope. It doesn't. Simple, isn't it? That's an example of the Scientific Method.


The Scientific Method is virtually an unknown ability amongst the public at large. There are tons of examples showing how people are fast losing the ability to think analytically or critically. The old examples are many and there are new examples popping up everyday. These examples are just too numerous to state.


One recent example that just astounded me was the claim that the US government finally killed Osama Bin Laden. I chuckled when I first heard this claim. Then I laughed even more when the so-called photos came out and looked obviously Photoshopped (I'm pretty good at Photoshop and use it nearly everyday for work). It became a real screamer when the US government changed their story, and still continues to do so, everyday after the murder (of what is in most likelihood some old Pakistani guy) ....  Read more here on a complete destruction of that nonsense about Osama... I don't which sensationalism is worse, this Osama Bin Laden assassination joke or how some "scientists" claimed that Fukushima was going to make 1/3 of Japan uninhabitable! 


The technical publication, the Register had a good article on TV news going Hollywood here. It still applies today and will apply tomorrow even though most people may be too dim to remember that far by then.


Even so, the Osama Bin Laden assassination story became a real head scratcher for me when I saw all those dimwit American people in front of the White House celebrating the death. "USA! USA! We're number one!" Is it possible that these people still believe anything the US government says? What? Are they so brain-dead? I guess American Idol wasn't on TV that night. (Bet you a half a donut that these people spend way too much time in front of their TV sets and never read books.)


Then all I could do was shake my head. I find it incredible that all these people actually believe this stuff. Need anymore evidence that neanderthal man never really went extinct and their relatives still stalk this earth or that man did indeed evolve from apes? 


Of course, I make these comments in jest....


Judging from that, the panic in Tokyo (and all over the world) concerning Fukushima, the dolphins, AGW and a host of other nonsense just shows me that I am completely correct when I say that we live in a world whereby over 85% of adults fail miserably when it comes to critical thinking abilities.


People should try not to be in that 85%. 


How to learn critical thinking and analytical skills? There's lots of books on the subject.  So start reading books... Oh, and I don't mean Science Fiction books by guys like Michio Kaku or, even though my seven-year-old loves them, children's books by J.K. Rowling.


I'd recommend "The Lady or the Tiger" or "The Power of Logical Thinking: Easy Lessons in the Art of Reasoning...and Hard Facts About Its Absence in Our Lives."


Osama Bin Photoshopped. On left, Bin Laden in 2001. The guy in the middle was killed three years ago and this photo has been all over the Internet since. The guy on the right is supposedly Osama Bin Laden... Gee, the background is the same as the middle photo. So is the bandage on the left shoulder... The eyes... And hey! Bin Laden's mouth must be frozen in time and he has less gray hair in his beard than 10 years ago. The real question should be: "What's the secret to this guy's youth?" 


NOTE: I can think of at least eight people who might think that I am writing about them in this article. I am not writing about any one person...Don't flatter yourselves, there's millions of people who are well educated yet have problems when they require critical thinking or the ability to perform basic analytical process. This article is about all of them and this serious problem in society today. 
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